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How to use SPSS for Marketing Statistical Analysis: T-testing

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The first chart is the Descriptive Statistics:

The first column is the number of participants.

The second column is the mean.

Mean: the average of a set of values.

The third column is the Standard Deviation.

Standard Deviation: a measure of the expected deviation of the results.

The fourth column is the Standard Error of the mean.

Standard Error: the distribution of sample mean around the population mean.

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