Moving on to the display, we don't spy any convenient manufacturer marks this time around.

LG, are you okay?

Front and center on the display PCB, we find a Parade DP655—the same LCD timing controller found on the Air 1 display.

Texas Instruments TPS65143 display power supply

Rohm BR24T16-W 16 Kb serial EEPROM memory

In Apple's press release announcing the iPad 5, they told us it comes equipped with a "brighter 9.7-inch Retina display."

Our question is: brighter than what? It doesn't look that different from the Air 1's display. If they mean brighter than the Air 2, then that may simply be due to reverting to the unfused display design of the Air 1.