crwdns2933423:0crwdne2933423:0

How to use SPSS for Marketing Statistical Analysis: T-testing

crwdns2935425:015crwdne2935425:0

crwdns2936315:0crwdne2936315:0
crwdns2936311:0crwdne2936311:0
crwdns2931653:015crwdne2931653:0
crwdns2933707:0crwdne2933707:0
Interpreting Results
  • To interpret the results, look at the p-value and the alpha value. If the p-value is less than the alpha value, the null hypothesis is rejected. If the p-value is greater than the alpha, the null hypothesis is accepted.

  • Write your results out on a research document like this: "It is not significant. M = 48.70, SD = 27.01461, t(9) = 5.701, p < .00, alpha = .05."

  • M: mean

  • SD: standard deviation

  • t(9): "t" means t-test; "(9)" is the degrees of freedom, which is 9 in this case

  • p: p-value

  • alpha: alpha value

  • Write this for each of the independent and dependent variables.

crwdns2935429:0crwdne2935429:0

crwdns2935429:0crwdne2935429:0

crwdns2935429:0crwdne2935429:0

crwdns2935429:0crwdne2935429:0

crwdns2935429:0crwdne2935429:0

crwdns2935429:0crwdne2935429:0

crwdns2935429:0crwdne2935429:0

crwdns2935429:0crwdne2935429:0

crwdns2944171:0crwdnd2944171:0crwdnd2944171:0crwdnd2944171:0crwdne2944171:0