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How to use SPSS for Marketing Statistical Analysis: T-testing

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How to use SPSS for Marketing Statistical Analysis: T-testing, Understanding the Results: crwdns2935265:00crwdnd2935265:01crwdnd2935265:01crwdne2935265:0
Understanding the Results
  • The first chart is the Descriptive Statistics:

  • The first column is the number of participants.

  • The second column is the mean.

  • Mean: the average of a set of values.

  • The third column is the Standard Deviation.

  • Standard Deviation: a measure of the expected deviation of the results.

  • The fourth column is the Standard Error of the mean.

  • Standard Error: the distribution of sample mean around the population mean.

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