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How to use SPSS for Marketing Statistical Analysis: T-testing

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How to use SPSS for Marketing Statistical Analysis: T-testing, Performing a T-test: crwdns2935265:00crwdnd2935265:01crwdnd2935265:02crwdne2935265:0 How to use SPSS for Marketing Statistical Analysis: T-testing, Performing a T-test: crwdns2935265:00crwdnd2935265:02crwdnd2935265:02crwdne2935265:0
Performing a T-test
  • Click the “Analyze” tab in the upper left hand corner as seen in Figure 1.

  • Click on “Compare Means.”

  • Click “One Sample t-test.”

  • Move the dependent variable over using the arrow in the middle of the screen as seen in Figure 2.

  • Fill in the test value spot with the average of the population.

  • Click “OK.”

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