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How to use SPSS for Marketing Statistical Analysis: T-testing

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How to use SPSS for Marketing Statistical Analysis: T-testing, Understanding Data View: crwdns2935265:00crwdnd2935265:01crwdnd2935265:01crwdne2935265:0
Understanding Data View
  • This screen shows all of the data:

  • The top row contains the names of each of the variables.

  • Each column is a different variable.

  • Columns are the vertical boxes.

  • Each row is the data connected to an individual.

  • Rows are the horizontal boxes.

  • Click on “Variable View” at the bottom left of the page shown in Figure 1.

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