crwdns2933423:0crwdne2933423:0

How to use SPSS for Marketing Statistical Analysis: T-testing

crwdns2935425:01crwdne2935425:0

crwdns2936315:0crwdne2936315:0
crwdns2936311:0crwdne2936311:0
crwdns2931653:01crwdne2931653:0
crwdns2933707:0crwdne2933707:0
Understanding a T-test
  • Perform a Sample T-test on SPSS

  • Sample T-test: Examines the evidence that the dependent variable is influenced in a meaningful way by the independent variable; if it is, then it is statistically significant.

  • Variable: An element, feature, or factor that is liable to vary or change.

  • Independent Variable: This variable varies from each statistical test and influences the dependent variable.

  • Dependant Variable: The variable that will be measured and affected by the independent variable.

  • When to use it: The sample t-test is used to examine whether a sample comes from a particular population when the full population information is not available.

  • Sample: Part of a population that is a reasonable size to be analyzed (i.e. a set of 1,000 people given a survey out of a population of 200,000).

  • Population: The overall group that a sample is taken from. It usually can’t be represented directly, but instead is represented indirectly through analysis of a sample.

crwdns2935429:0crwdne2935429:0

crwdns2935429:0crwdne2935429:0

crwdns2935429:0crwdne2935429:0

crwdns2935429:0crwdne2935429:0

crwdns2935429:0crwdne2935429:0

crwdns2935429:0crwdne2935429:0

crwdns2935429:0crwdne2935429:0

crwdns2935429:0crwdne2935429:0

crwdns2944171:0crwdnd2944171:0crwdnd2944171:0crwdnd2944171:0crwdne2944171:0