Let's see if a quick exterior inspection helps decide.

The box may look familiar, but the new remote looks ... also pretty familiar, actually. It recalls the remote design from the 3rd-gen Apple TV, way back in 2012.

That's okay, Apple—be a goldfish.

Both gizmos have their own Apple model number, namely: A2169 for the black box, and A2540 for the silver stick.

If you were wondering about a hidden service port inside the Ethernet jack, we have to disappoint you. The Apple TV 4K only carries power, HDMI, and Ethernet ports. (The front also sports an infrared sensor peeking through the plastic, which we’ll find later).