Now to take a look at that display...

The flexible display strip can be peeled away from the clear rigid plastic.

A closer look at the display strip reveals that it can be further split into two strips. One is a 128 x 16 OLED display.

The other is a capacitive touch sensor.

Note in pic 3 that there are 4 sensing pads on the capacitive touch sensor - this allows you to select menu items and swipe