Barring the dark watch face, this device could certainly be mistaken for a mechanical watch, until you flip it over...

The rear of the watch features a heart rate sensor, charging dock contacts, and the model number (LG-W150).

While the Urbane eliminated a handful of face options included in the LG G Watch, this timepiece introduces plenty of faces to choose from.

The Urbane's 245 ppi display looks a lot better in person than under our camera—there seems to be a moiré effect that makes the pixels stand out.

However, it's still not quite as sharp at super-close distances as the Apple Watch, with its 290 ppi (for the 38 mm, 302 for the 42 mm) screen.