Unscrew the metal bezel that fits flush on the front of the dash. The bezel has two notches in it (at 12 o'clock and 6 o'clock) so if it's tight you can fit a flathead screwdriver in one notch and lightly tap it to get the unscrewing started. It is usually only hand tight.

Engine "pull start, push stop" sign will then pull out. Take care not to snap the wire that fits into the light in the back of it. It breaks easily.