Lg 50UM74507LA Smart TV - purple/blue screen

Hello, I have an LG 50UM74507LA and the picture has become very blue/purple. Whether in the menu or other things, the colors are very blue/purple everywhere. It's not the settings (I've tried everything).
Does anyone have any idea what could be causing this and what I can do? 
Maybe the backlight?

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Update (07/10/25)

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