generic digital blood pressure monitor is not reading pressure

Power is on, all LEDs are working but not registering pressure and no determination, pump is working...bp monitor is an upper arm bp monitor.

crwdns2934089:0crwdne2934089:0 crwdns2934093:0crwdne2934093:0

crwdns2934109:0crwdne2934109:0

crwdns2889612:0crwdne2889612:0 0
crwdns2934285:0crwdne2934285:0