Laserjet P3015 Factory Reset?

I am trying to perform a factory reset on a Laserjet P3015 printer.  After I go to Configure Devices- Resets- Factory Reset Settings- OK.  It doesn't reset the printer. It retains the current static IP address.  I have power cycled the printer.

 What am I missing?

crwdns2934089:0crwdne2934089:0 crwdns2934093:0crwdne2934093:0

crwdns2934109:0crwdne2934109:0

crwdns2889612:0crwdne2889612:0 0
crwdns2934285:0crwdne2934285:0