I cannot get out of my iMac OS update loop?

I bought my iMac in 2010 so I'm not sure what model it is & I cannot get into my mac to find out. I clicked on the update OS link provided by apple & my iMac won't update to the new OS. It keeps telling me to quit & re-start. I cannot log in. I'm stuck in this loop.

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Can you get into Safe Mode? Hold Down SHIFT when turning on the computer.

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Your systems specs: iMac 17" 2.0 GHz Core 2 Duo.

The highest OS your system will support is OS-X Lion 10.7.5

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Please look on the bottom of the stand and give us the EMC #.

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