starting problem will not start on 2 pulls

put in a new plug and cleaned filters and mower will not start on pull 1 or 2 takes about 4 pulls to start

crwdns2934089:0crwdne2934089:0 crwdns2934093:0crwdne2934093:0

crwdns2934109:0crwdne2934109:0

crwdns2889612:0crwdne2889612:0 0
crwdns2934285:0crwdne2934285:0