Sorry I have no history with this drive.
It does appear to match up with the custom Apple interface from the photos. The information I found implies it has a PCIe x 8 which is not possible in this system (typo?). Either you got a bad unit or they failed to mimic Apples interface correctly.
Other than sticking with the custom Apple SSD’s, I would recommend sticking to either OWC or Transcend as they both make compatible drives. One important detail is your system needs to be running High Sierra or newer as Apple altered the OS for both of these vendors to offer compatible drives (under license).
Review this great guide [https://beetstech.com/blog/apple-proprietary-ssd-ultimate-guide-to-specs-and-upgrades|The Ultimate Guide to Apple’s Proprietary SSDs] for the full lowdown on Apples SSD’s.
What happens when you put the original SSD back in?