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Background and Identification
Micro Mobility Systems AG is a Swiss company specializing in compact urban transportation solutions, particularly kick scooters. It was founded in 1999 by Wim Ouboter, who developed the concept of a lightweight, portable scooter intended for short distances that were inefficient to cover by car but too long to walk. This idea contributed to the emergence of the “micro mobility” category and informed the company’s subsequent product development.
The company’s early products, including the original Micro Scooter and the Mini Micro for children, gained widespread market acceptance, especially in Europe. Over time, the product portfolio expanded to include three-wheeled models, foldable commuter scooters, and electric variants.
In its early years, Micro Mobility Systems pursued a partnership with Smart, the car manufacturer, which involved a plan to supply a compact scooter with every Smart vehicle. Although the collaboration did not materialize, it provided the company with early visibility in the mobility sector.
Micro remains a family-run business, with Wim Ouboter’s sons, Merlin and Oliver, actively involved in management. Headquartered in Küsnacht, Switzerland, the company continues to focus on design elements such as portability and urban usability. While newer ventures, such as the Microlino electric microcar, have broadened the company’s scope, scooters remain a core component of its product range, which is distributed in over 80 countries.