Why Is my brand new screen having lines?

I’ve tried so many times to seat it properly and whenever I turn it on the Apple logo look s normal and black for about one seconds then turn straight to an orange color than next thing you know there’s lines. I gave up and found out it’s working great besides the lines the lines get worst when watching videos, taking pictures and when there’s bright light in videos burn works like it should. It’s one of the 70$ screen replacements. Any Idea what’s it could be