Motorola G won't reset? Youtube no help!

Tried to reset phone.

  • Held 'power+down volumne'.
  • Selected 'factory'

* then 'Vol up'.

  • Next steps to 'wipe data' ok
  • Phone reboots
  • Motorola screen appears
  • select language
  • loads apps -
  • Opening screen with normal icons appears for 1 sec!!
  • then returns to Welcome screen.
  • Emergency calls at bottom?
  • Swiping arrow does nothing
  • tapping emergency phone does nothing

*

NOTHING DOES NOTHING

Someone pls help, what am I doing wrong or missing??

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