Hello all.
On receipt of the device it has never turned on successfully for me. Following supports guidance and this thread, some have had success. These lucky individuals seem to have a functioning device which failed during a firmware update, where as mine has never worked since receipt.
Following the above instructions I am able to get it into DFU mode, am able to start the firmware process and it makes it all the way to resetting the device after firmware upload... there the screen errors out and returns me to the no device connected - connect my device screen.
As the instructions have suggested trying multiple times - I have.
Additionally another user suggested a different browser (Opera? Really?) So trying other browsers and repeating the process for the 5th or 9th time, without success... I am going to be requesting a replacement with support. It pains me to give up. It SEEMS like its going to work... but it isn't, and with my experience of other devices - usually replacing the firmware will work if the hardware is intact... which sadly, mine does not seem to be intact. My guess is a bootloader or something besides the firmware is the issue. As DFU works, I know power and processing is functional... but perhaps the storage chip is defective and contains a bad block? Whos to know without digging into it further and replacing surface level components...
This message serves to reassure - this firmware update isn't the ONLY solution. If you follow the instructions and have tried multiple browsers... maybe you just need to RMA it like I am.